I have a Jew Fro.
Had one, anyway.
For years, it was part of the act. Big hair, big personality, big laughs. It fit. I was a comedian who did magic, and the hair was doing some of the work before I even opened my mouth.
Then I met Allen Pacheco.
Before Allen got his hands on my hair.
Allen has been cutting hair on Main Street in Santa Monica for decades. He trained under the Vidal Sassoon method, which means he doesn't just cut hair, he engineers it. Every cut is built around your face, your lifestyle, and how you actually live in it.
The first time he looked at my hair, he didn't say much. He just smiled the way a contractor smiles when he walks into a kitchen that needs gutting.
For years, he kept suggesting we cut it short. I kept saying no. The hair was part of the identity. You don't mess with what's working.
Then on December 12, 2012, 12-12-12, I finally let him do it.
I sat down with a Jew Fro and stood up looking like a different person. A better version. The kind of change you don't realize you needed until it's already done.
That's what Allen does. He doesn't just cut hair. He sees what you could look like and waits until you're ready to get there.
After. 12-12-12.
I've been going back ever since.
Allen and his team work out of a relaxed, well-designed space on Main Street in Santa Monica. It's the kind of place where you actually look forward to your appointment. No pretension. No attitude. Just skilled people who are serious about what they do.
He works with men and women, and his specialty is building a cut around how you actually live, not just what looks good in the chair. If you're in Santa Monica and you've been going to the same mediocre haircut place out of habit, do yourself a favor and book with Allen.
About Allen Pacheco Salon
Allen Pacheco Salon is located at 2718 Main St, Santa Monica, CA 90405. You can reach them at (310) 581-3696 or visit allenpacheco.com to book an appointment.
Salon hours: Monday through Friday, 10am to 7pm Saturday, 9am to 5pm Sunday, 10am to 5pm
See the Wildcard Road Show at Allen Pacheco Salon
On May 23, 2026, I'm bringing the Wildcard Road Show to Allen Pacheco Salon on Main Street in Santa Monica.
A full close-up comedy, magic, and mentalism show in an unexpected space. No stage. No theater. Just 14 people in a room watching things happen that shouldn't be possible.
Adults Only!
Doors open at 6:30pm. Show runs 7:00 to 8:30pm.
Tickets are $50. This show will sell out.
Allen has been making people look better for decades. On May 23, I'll be making them feel something they didn't expect. Seems like the right fit.
