January 13, 2016

Ideas For Corporate Entertainment

Ideas For Corporate Entertainment

Sales Managers often struggle to come up with ideas for corporate entertainment because so much of what’s out there is ineffective.  Whether it’s for your national sales meeting or a simple monthly meeting, a customized show by a professional speaker, who’s also an entertainer, is a great choice for making your meetings unique, but more importantly, effective.

As a Sales Manager, you know information doesn’t stick with people if they only hear it one time.  This is true for your customers and it’s also true when you hold a sales meeting and want to hammer home a point to your reps.

While researching ideas for corporate entertainment, there’s a good chance you saw a lot of stuff that looks neat, but you don’t have any idea how it will actually help you attain your goals for your meeting.  It’s not your fault!  This sure looks entertaining but will it help your team make more sales?

Effective corporate entertainment should hold your sales reps’ attention, re-energize them, and guarantee they leave your meeting or event with your message firmly implanted in their brains.

While ideas for corporate entertainment don’t have to be original, they do need to work.  For example, it’s very common to see a magician at a corporate event.  However, if you hire a magician, he may be entertaining, but is he a sales and marketing expert?  He might be, but you won’t know unless you ask or if it’s clearly states on his website.  This holds true for speakers, comedians, team-building experts, or anybody else that claims to be a corporate entertainer.

Sometimes, you don’t need a sales and marketing expert because your only goal is to wake up the room with a surprise, and if that’s the case, any kind of entertainment may work, as long as it’s good.

The best way to determine what kind of entertainment you need is to start with the goal of the event.  Are you trying to motivate, energize, reward, reiterate an idea to, or teach the people at your event?  This is one of the first questions a professional corporate entertainer will ask you.

Once you’ve determined what your goal is, you can choose the right entertainer.  If you need somebody that can teach marketing concepts to your team in an entertaining way, make sure the person you hire is a marketing expert.

On the other hand, if your goal is to reward your team for a job well-done, you may simply hire the funniest corporate comedian you can find and tell him to just have fun!

Personally, my shows are customized to meet the needs of my clients.  I have expertise in sales, marketing, reforming habits, goal setting, and personal coaching.  These are all things I can incorporate into a comedy and magic show for your event.  Alternatively, I can provide an entertaining talk without any magic at all.  The choice is yours!

About the Author

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Zach Waldman is an internationally renowned stand-up comedian and magician who specializes in providing customized entertainment for exclusive private parties and corporate events.

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